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Social media forfitness studios

I’m Bella, the founder of Sinclair Socials. I’m a social media manager who plans, writes and creates content for boutique studios and gyms, so the right people find you and book a first class.

Arrange a callAbout me

The kind of posts I make

Examples of the reels, stories and posts I make for studios, written in your voice and approved by you before anything goes out.

I designed these examples for made-up studios, using stock photos. For your studio, I’ll use real photos and videos, either yours or ones I take, so your feed looks like you.

  • Example carousel for a Pilates studio, slide 1: “First Pilates class? We’ve got you.” over a studio of reformer machines.
    Slide 2: “All you need: comfy clothes, grip socks, water. That’s it!” next to two water bottles.
    Slide 3: “Super nervous? No need! You don’t need to know what you’re doing, promise. Our instructors will guide you through every movement.” over a woman stretching on a reformer.
    Slide 4: “Ready to give it a go? Your new favourite hour awaits.” with a Click here button, over someone setting up on a mat.
    A first-timer’s guideCarousel
  • Example reel for a gym: “January offer. New year, new strength. First month half price. Join now.” over a dark weights room.
    A January offerReel
  • Example story for a yoga studio: “Your mat is calling. Two spaces left tonight, 6pm class” with a Book here button, over mats on a wooden floor.
    Last-minute spacesStory
  • Example reel for a boxing gym: “Meet Tom. 3 rounds, gloves off, 3 questions” with a smiling coach in front of rows of boxing gloves.
    Meet the coachReel
Bella, founder of Sinclair Socials, sitting in a green armchair

Hello, I’m Bella

Running a studio means teaching classes, looking after members and keeping the lights on. Social media is usually the first thing to slip. That’s where I come in.

I’m a qualified personal trainer, and I work only with boutique fitness studios and gyms. I understand the industry from the inside: what your members want to see, when your busy seasons are and what makes someone book a first class.

More about me

How I can help

Every package is tailored to your studio. Start with a one-off strategy, add extras when you need them, or hand your social media over to me.

See what each service includes

Real photos of your studio

There are two ways to get them, and you can mix and match.

You send them

Already have photos and videos, or happy to film on your phone? Send them over and I’ll turn them into content that looks and sounds like your studio.

I come to your studio

Rather not do it yourself? Book me to come in and take photos and film content, so it’s all captured in one go.

I’m based in Dorset and prefer to work locally. Further afield, travel can be arranged at an extra cost.

Every post should have a purpose.

Questions

The things studio owners usually ask first.

See all questions

Do you only work with fitness businesses?

Yes. I work with boutique fitness studios and gyms: Pilates, reformer, yoga, barre, spin, boxing and strength gyms. As a qualified personal trainer, I know the industry, your members and what makes someone book their first class.

How much does it cost?

There are no set packages or prices, because every studio needs something different. After a discovery call, I’ll send you a quote for what your studio needs, so you know exactly what’s included and what it costs before we start.

Can I send you my own photos and videos?

Yes. Send me your own and I’ll turn them into content tailored to your brand. Or, if you’d rather not do it yourself, I can come to your studio to take photos and film content for you.

How do we get started?

Email me at [email protected] with a little about your studio. I’ll get back to you within 48 hours to set up a discovery call, where we’ll talk about your studio and what you need.

Let’s talk about your studio

Tell me a little about your studio and we’ll arrange a discovery call to talk through what you need. There’s no obligation.

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